If you haven’t heard by now you’re hearing it here: after months of agonising waiting, the results of LEGO CUUSOO’s “summer” review were finally released today… and to my amazement the Back To The Future DeLorean project came out on top.
I found out about it through various feeds on Twitter, but LEGO CUUSOO put out a video today, which they famously announced on Monday/Tuesday:
If you’ve been listening to my observations and opinions, my money had been on the EVE Rifter project passing the review, simply because it was a similar concept to the Minecr..aft set. I haven’t actually played the game, but I thought the concept of a large spaceship – particularly in the wake of the failed Firefly Serenity project – would have been very appealing. However, LEGO cited a lack of a strong business case as the reason behind its failure to pass.
Probably the biggest shock came with the Modular Western Town project: a very popular one that had the backing of many high-profile LEGO fan sites. Though I’ve been less than pleased with the blind following by many AFOLs (even though I put my support in), even I have to scoff at the project’s failure to pass; the only reason as far as I know is because of Disney’s The Lone Ranger theme coming out next year.
It’s not as if LEGO didn’t know about the movie, with its close ties to Disney, and if I were the owner of that project I’d be really upset with having had to wait so long for such a cheap verdict. On top of that, being a Disney film The Lone Ranger is likely to be another rubbish cash-in movie, just like with Prince of Persia – and like someone on Brickset mentioned the Modular Western Town would be a much more attractive purchase than anything in next year’s theme.
The Legend of Zelda came as no surprise to anybody, mainly because of the sheer number of specialised parts (swords etc.) the project would involve.
I guess my surprise with the Back To The Future DeLorean project came with how unlikely it seemed to happen. Someone mentioned that two licences would have to be obtained: one for the movie and one for the car. Since LEGO CUUSOO have said something about the strength of the business case, I’m guessing that the many fans of the project and the film also had a role to play.
Congratulations are indeed due to the creators of the Back To The Future project, and I definitely feel for the other project owners who – even though they had a lot of help from other people – had to wait several months for LEGO CUUSOO to get their act together. Perhaps this comes as a wake up call to many CUUSOO project owners, as well as myself, who are so much farther away from 10,000 supporters with non-IP ideas: that even with a great idea, detailed presentation and an enormous amount of time and effort, reaching the goal isn’t enough.
I’ve had a lot to say about LEGO CUUSOO – and the way supposed AFOLs have been treating it – on these hallowed pages, but tensor over on Brickset put it so eloquently:
I’ve been wonderfully excited about the concept of Cuusoo from day 1.
I’ve been terribly disappointed with the execution of Cuusoo from day 1.