Lessons From Team BTTF’s Achievements

Having been sent an email by Team BTTF, in relation to their current goings-on, I thought I’d spread the word on these hallowed (if not hastily put together) pages.

For those who don’t already know, Team BTTF (Back To The Future) had their names put firmly on the map when they became the second successful project owners on LEGO CUUSOO to pass the review stage, with their minifigure-scale DeLorean. (We don’t talk about the first here. :P). They’ve since gone on to create some other Back To The Future projects, including their latest: the Jules Verne Train.

They’ve also been interviewed by LEGO CUUSOO in relation to the DeLorean project, which also provides some valuable insight into the process of reaching those all-important 10,000 supporters.

Probably the coolest thing to surface so far has been some correspondence from Bob Gale, one of the screenwriters for Back To The Future: he’d sent Team BTTF a letter and some signed posters! I can only imagine how stoked they are about that, because I definitely would be.

Now for some commentary..!

News of Team BTTF’s success, particularly for CUUSOO project owners, can either be inspiring or intimidating. It’s a relief to see another project actually go through after so many false alarms – thinking about the Firefly Serenity, the infamous Winchester and a number of other projects. At the same time, the review process, coupled with getting 10,000 supporters, shows just how difficult it can be to succeed.

I learned quite a bit from the interview, including the necessity of being proactive to gain exposure. As someone with three original CUUSOO projects, all under 100 supporters even after a year, I know how discouraging it is to see other projects gain hundreds of supporters almost effortlessly, while mine struggles to get one a week. However, the hidden truth is that even those project owners had to do some hard work, whether they had cheerleaders or not. Though Back To The Future is obviously a popular franchise, it’s evident that Team BTTF put a lot of work into their projects, and I don’t think they ever rested on their laurels.

I particularly like this part of the interview:

In order to make your dreams come true, it is important to always fight for them. Even if you fail you must always view failure as a step closer to success.

As I’ve said with some heated words in previous posts, one thing I think is particularly important is to believe in your CUUSOO project – especially if it’s not based off of an existing IP – and to believe in it enough to do everything you can to promote and improve on your project. Everything else is in other people’s hands.

I haven’t done Underrated CUUSOO in a while, but I may get on it if I have time.