Everything Is NOT Awesome, says Greenpeace

Surely you’ve seen this video by Greenpeace floating around the Internet by now:

I don’t remember how I came across this one, but it certainly took me by surprise. The video comes in the wake of Greenpeace – the environment activist group – challenging The LEGO Group to break its ties with Shell, the oil company, over their plans to drill for oil in the Arctic.

Besides infringing on The LEGO Group’s “Fair Play” policy, and perhaps breaking eight million copyright laws, this video raised a few questions over here at SilentMode.tv:

  • How the heck did they get so many LEGO parts?
  • How did they get hold of so many polar bears and huskies? (I don’t even have one!)
  • Who paid for the advert?
  • Who produced the advert?
  • Isn’t it ironic they’re campaigning against oil drilling in the Arctic, yet they’ve used (what looks like) a whole lot of oil in the advert?

and more importantly

  • What are they going to do with all that ruined LEGO?

I’m actually getting p*ssed off as I write this: Greenpeace gets over a million views on YouTube and even a mention on Wired.co.uk by violating LEGO , while SilentMode.tv struggles for acknowledgement let alone recognition. Imagine the bricking I’d get if I… Okay, let’s calm down and keep things in perspective.

No doubt the release of the video was prompted by an official response from TLG earlier this week, but one has to wonder how long this video had been in the works – particularly if it had been published just days afterwards.

Make of it what you will, though. For me, since they were able to produce a video of such slickness 😐 complete with a bespoke soundtrack, they won’t be getting any donations from me any time soon.