Brickheadz, CubeDude, Mascoteers, Kubros…

The banner image for this post shows four different styles for brick-built figures. From left to right: LEGO’s newly announced Brickheadz; CubeDude by Angus MacLane; our very own Mascoteers; Mega Bloks’ Kubros (which doesn’t have a Batman, so I used Master Chief instead).

As is evidenced by the comments on the linked Brickset article, only three of these four styles are acknowledged by the online LEGO community… bet you can’t guess which one is being deliberately ignored.


I ain’t mad at ’em

Despite having made four official appearances at events in the last year, not one person had mentioned the Mascoteers when the news was announced. I was surprised they were all more willing to mention Kubros, given how much smack they like to talk about Mega Bloks.

There’s no point even acknowledging being deliberately ignored; it’s happened so many times now that it’s almost funny, and watching the hypocrisy and sycophancy in doing so is always fascinating.

With that said, I’m not as concerned as I probably should be – especially in the context of my last post.

For one, these are four distinctly different styles of brick-built figures, and I think there’s room for all of them in the market. While the Mascoteers are intended to be small and minimalist figures, the others are much more detailed (and in this case, more colourful).

For another, while the other series are virtually tied to famous characters, one thing you’ve seen with the Mascoteers is greater diversity in the range of characters. Not the fake “diversity” people are hollering about over in forums and in weblog comments – I mean in terms of original, obscure and sometimes forgotten characters, mostly outside of comic books and TV. You don’t/won’t get that with the other ranges, although the characters they provide are what their target audiences want.

Though I’m convinced that LEGO takes a lot of inspiration from outside sources without giving credit (and if you’re one of those people who think it’s a complete fallacy, get off the Internet), I think the Brickheadz line has much more to do with their Comic Con involvement, given their use of Marvel and DC characters.

If anyone would have an issue with being ripped off, it’s toutouille-63: the guy behind the Avengers Blockheads project on LEGO Ideas.

Which do you prefer?

Each of these brick-built figure styles has at least one advantage over the others:

  • Brickheadz has the clear advantage of having brand new parts, recoloured parts, printed elements… it’s official LEGO! Take our moneys!
  • CubeDude has the advantage of a large following (mainly within the online LEGO community) and familiarity – it’s the forefather of this kind of brick-built figure.
  • Mascoteers has the advantage of going left, right, whichever direction, in terms of characters. In theory they’re also less expensive to produce.
  • Kubros has the advantage of characters outside LEGO’s reach, and of course is a viable alternative to those who don’t like LEGO.

Naturally I’m completely biased and prefer the Mascoteers over the other styles, but that also has to do with not being a huge comic book fan. To be honest, I like the Blockheads style even more – you can see some more cool examples.

That’s all I’ve got to say – feel free to ignore this post and continue with your subjective outrage!